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THE CHOICE - World Premiere at IDFA!

We have some amazing news!

THE CHOICE will have its World Premiere at the International Documentary Film Festival Amsterdam (IDFA) this November. Check it out: THE CHOICE AT IDFA.

​With its unique focus on politically-committed programs and social themes, premiering at IDFA is an incredible honour and a great way to introduce THE CHOICE to a global audience. ​THE CHOICE utilizes the presence and embodiment of the VR space, but most important is the story it tells and how the audience becomes a part of the conversation.

The invitation from IDFA to participate in this year’s festival underlines the importance of our approach to narration in documentary film.



I would like to thank my team:

Tom C. Hall - for doing EVERYTHING

Zoe Röllin - illustrations

Janal Bechthold - music

Becca Little & Hannah Estes - app development

Michael Brinkman - sound design

Ryan Cota - dialogue editing

You rock; without you, it was only a vision in my head. With your outstanding work, it became a beautiful and touching experience; THANK YOU! ❤️

And a huge thank you to all of you, supporting us in so many different ways: in-kind donations, spreading the word, providing feedback, and sharing a good word in those moments when we needed it the most.

If you are in Amsterdam in November, let's meet, let's celebrate, I am so excited! And so thankful.


If you are going to attend the festival, definitely get your ticket soon. The slots are filling up very quickly! At the bottom of our IDFA PAGE you can reserve a time to see THE CHOICE at the festival.


We will come back to you after the festival with all our news and updates, but in the meantime, please check our redesigned website to read about the project, our storytelling, technology and the wonderful team that worked on this important project.


Joanne and Tom

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